'All-American' looks very different today than it did twenty years ago, and I felt that that wasn't being reflected. For better or for worse, young girls get their idea of what is beautiful from the pages of magazines. And so when an Indian girl looks in Seventeen and sees a girl from her background smiling back at her, that sends her a message that she is beautiful. |
At this age, some are following trends-- there will be those who want to wear the latest thing from Juicy. But they also create their own trends. Style is more important to them than the brand. That changes as you get older, unfortunately. |
If you were a South Asian girl, you would have thought you didn't exist in this country if you looked at magazines. Indian girls, girls from all over were just being neglected. |
It doesn't make good business sense to stay the same. Girls today have so many different role models they wouldn't stand for it if they only saw the same thing every time they looked at Seventeen . |
It's important for our readers to see themselves reflected in Seventeen and Chelsea has that fresh faced look that I know our readers will identify with. Of course Chelsea is gorgeous, but it was her vibrant personality that closed the deal because it makes her glow both inside and out. We were looking for a brand ambassador -- her personality and confidence are as important as her look. As America's biggest selling teen magazine - it's our responsibility to send this message to our young readers. |
It's not going to help my reader if we only show girls who are size 6's. |
It's not going to help my reader if we only show girls who are size 6's. Everyone is beautiful, it's just a matter of confidence, and we try to show that. |
It's not going to help my reader if we only show girls who are size 6s. Everyone is beautiful; it's just a matter of confidence, and we try to show that. |
It's not going to help my reader if we only show girls who are size sixes. Everyone is beautiful, it's just a matter of confidence, and we try to show that. |
Teen girls are figuring out what they want out of life and who they want to be. Combine this new responsibility with all the stress and pressures in their lives and the result, unfortunately, can be substance abuse. |
Teen girls are figuring out what they want out of life and who they want to be. They are becoming more and more independent, and are starting to make decisions that will affect them now and into the future. Combine this new responsibility with all the stress and pressures in their lives and the result, unfortunately, can be substance abuse. |
The trouser is looser but it's tailored and has a flat front so it doesn't look frumpy, so kids will like it. |
There's a lot of talk if a seventh-grade girl returns in September all 'gothed out' or 'skatered out.' |
Tweens are at the place in life where they are beginning to assert their independence from Mom and Dad. |
Tweens are at the place in life where they are beginning to assert their independence from mom and dad. Tweens choose their clothing based on personality types-- skater, sporty, preppy, surfer. It's who they want the world to see them as. |