Fifty percent of the people who come in here early January won't continue throughout the year. |
January, February and March are the months we get the majority of our customers. |
There are some people who are so motivated that I know approximately what time it is when I see them in here. That's rare. |
When you come in here and you are in an exercise class and you have an instructor and motivating music, you are more inclined to do the class. Whereas if you go in that room by yourself, you'll be done after 10 minutes. |