53 ordspråk av Brad Adgate
Brad Adgate
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
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I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
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I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.
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I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.
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I think that advertisers and the networks will have several months of data to look at before going into the upfront next year--and how they want to handle negotiating.
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If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.
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If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
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If you're a 50-year-old person, you will get a different ad than a 14-year-old,
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In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
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It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.
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It makes a lot of sense since both networks have the same target, they are very competitive, and both have been struggling in getting large ratings.
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It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
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Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.
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Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.
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No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
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