19 ordspråk av Brian Halla

Brian Halla

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Now, a lot of people are saying better than 25 percent or better than 30 percent, and we certainly feel as bullish as anybody right now.

Seven weeks ago at our Dec. 7 earnings announcement, we projected a falloff in the current quarter of 10 percent based on slowness in the wireless market, PCs and peripherals, and a broad-based distribution inventory correction.

As it turns out, the February month was actually the best in an overall underwhelming quarter.

This was a tough action for us to take, especially because it impacts many people who have served National well. However, given the continuing weakness in the marketplace, it is necessary to conform our resources to the market in order to maximize National's opportunity for long-term success.

Due to the low bookings in the fourth quarter we now expect a further decline in sales for the first quarter.

What's needed is more funding for basic research, a desire to compete globally and an awareness of the role technology plays in our security and quality of life.

The devil is in the details.

I have never seen it so good. The real dot-com boom is here. The [railroad] track is in the ground, and we are just starting to light it up.

Business conditions were stronger than we had originally anticipated. We reached our interim goal of 60 percent gross margin earlier than we expected and at the same time continued to gain market share in the analog standard linear market.

First the PC goes on a chip. Next, the PC becomes a plug-in behind the dashboard of your car, behind a flat-panel display in your kitchen, or inside a set-top box. The PC disappears just the way electric motors are invisible in our lives.

We're in the analog business, and analog is what's driving all the displays, and audio, and battery life in wireless. Wireless is clearly our biggest segment, and we plan on this market doing exactly what it's been doing for the last three and a half years.

Led by robust analog and wireless sales, we had an outstanding quarter. Focus on execution drove our gross margins to 51 percent, up from 48 percent in the previous quarter.

We are ahead of our gross margin goals and we are continuing in the same direction.

It's one thing to put this business on the books. It's far more important to maximize the profit from it.

Now that we have the months of December and January finished, we felt it necessary to factor those results into our earlier projections and issue this update.

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