TCP brings active, affluent polo fans to sponsors at the live events while our agreement with ESPN will deliver the action of polo to fans across the world. |
We're breaking new ground. It gives it exposure to the masses that have not been privy or seen polo. |
We're not trying to become NASCAR for polo. But similar to NASCAR to how it reaches out to its target audience and provides its fans and sponsors the ability to reach them, we're doing the same for those luxury clients. |
What draws them to it is the lifestyle and the fun. Once they come out once, they'll enjoy it and come out again. |