Tabasco sauce is different from other hot sauces in many ways. Primarily, the variety of pepper we use is more difficult to grow in many respects, ... It's smaller. It's more difficult to pick. |
The explosion of other hot sauces, we think, has improved everyone's chance to sell more of their product. So, we like it, |
We husband that brand name, ... We treat it very proprietarily and are careful about what we put that brand name on. |
We love the grandfathers and grandmothers that use it, ... But we want to also be the grandchildren's and great-grandchildren's product. |