Ticket prices are going up every year. That can certainly change consumer behavior, and at the very least it makes people a lot more picky about what they'll see. |
Typically, the big computer-animated films are spaced out four or five months apart. It is very odd that so many of these are squeezed together. |
We don't have a Star Wars this summer, but we've got Superman and X-Men . We don't have Tom Cruise in War of the Worlds , but we've got him in Mission: Impossible 3 . A good summer could turn things around in a big way. |
What sells nowadays is excitement, |
When it's the right film with the right story and the right star, then you've got a box office hit on your hands. Often times they are very profitable movies because the budgets aren't very high; it's a matter of targeting the audience and reaching out to them. |
When there's a popular film like 'Lord of the Rings' or 'Titanic,' audiences will tune in to watch their favorite films get crowned. We didn't have that this year. |
When they work, they work big. |
When you look at 2005, which overflowed with remakes and sequels, I think that the Academy recognized that the best films came from independent filmmakers not the big studios. |
You have so much media and so many celebrities, some people will do anything to get attention. |