In each of our ads, the Silver Bullet Train is the hero, delivering Rocky Mountain cold refreshment to consumers. This summer, we are bringing the Train to life in cities and at festivals across the country, offering consumers a place to escape the hot sun, relax and potentially win Coors Light prizes. |
Rocky Mountain cold refreshment is the essence of the Coors Light brand. These innovations ensure our consumers can 'Taste the Cold' and be refreshed this summer whether they're at a nightclub dancing or at a barbecue with friends. |