A lot of companies take the attitude that this could never happen to us. That's definitely being naive. You need to have your eyes wide open when looking at the different potential things that could impact your company. These are things that could jeopardize your reputation and your business if not handled right. |
Communicating with employees, customers, vendors and the communities where your company operates is just as important as communicating with the media. |
Everybody gets sick. You're out late at night. You know you just get run down. |