If customers want to store more than 20 CDs worth of songs, they should consider one of our hard-drive players. |
It's the first time we're using a word-of-mouth campaign to drive interest, instead of a traditional ad campaign, |
no new product announcements are forthcoming at this time. |
These are best-of-breed computers for consumers looking for the best technology available for advanced multimedia and entertainment applications. |
They're people who have a price they can't exceed. |
Users can drag their files into the player, just like another hard drive. |
We are addressing the demands of consumers who want the latest technology to provide the best entertainment experience. |
We are streamlining our product portfolio. |
We saw an opportunity to streamline and consolidate our portfolio. We made a decision to transition from the hard-drive products to flash players at the beginning of this year. |
We transitioned our lineup away from hard drives to focus on flash players. |