Actually, this is a self-supporting project. |
I would say it's one of our most important marketing pieces. It is a response to every phone call, to every reader, that we get. |
We also do this for weddings. If a bride or groom or mother of the bride comes in with mailing labels, we will send it out to all the guests [on the list], free. |
We found that it's absolutely the most important one [mailing], along with our Web site, which is another great marketing [vehicle]. |
We got a call Friday from a woman who has extensive family ties in Canada, and we sent out five visitor guides to her family in Canada. They will be coming to St. Charles in the summer. |