'Jaws' is a classic. It's on TV often, so really, every day it's getting a new audience. When you watch people arrive back in after they experience it, and they're screaming and laughing, you see it has this appeal that still holds. |
Basically it's a marketing test. If you go to our Web site sometimes you'll see we've got different price points we're trying out for Florida residents. Similar situation: Let's pick some people, send them a ticket and see how many of them come. It tells us who's watching. And chances are, someone who brings a ticket and uses it is not going to come by themselves. |
If you want great people, you've got to pay them. |
It's all about flexibility and meeting the needs of our guests. |
Many of the people at these booths are reputable, but there's a small percentage that engage in the resell of tickets. |
The theme parks have always been an incredible experience that some people treat as a commodity. So as long as there have been theme parks and theme park tickets, there have been people trying to take advantage of that. |
We closed the arcade to make way for what we believe is going to be a great new concept. |
We confiscate fraudulent tickets at our gates every day of the week. We work very closely with law-enforcement officials to find people involved with this kind of action. |
We made the decision to reopen Jaws because our guests told us, rather passionately, that they wanted us to. |
We want our guests to buy tickets online. That way, we know they're coming, and it helps our guests plan their day. |
We went to a modified schedule with Jaws in September, and that means it's open for nighttime events and busier seasons, like the holidays. But shortly after that, our guests began to tell us they missed the attraction, and we realized Jaws is an important part of the Universal experience. |
We've got nothing specific to announce at the moment. But we always work to remain competitive in the local labor market, and we make changes as we see the need. |