18 ordspråk av Yoshihiro Maruyama
Yoshihiro Maruyama
[The launch] was a lot more difficult than we had imagined. We couldn't prepare the launch titles that we had promised, and it made an impact.
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For players, it's all about the games. No one buys a game machine for its features.
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For Xbox, Japan really is a key, important market in the global strategy that we have,
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For Xbox, Japan really is a key, important market in the global strategy that we have. We have a very strong commitment to succeed.
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I just don't think there's any brand loyalty in the video-game business.
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I think the relative presence of the Tokyo Game Show has been falling so I should do something about it.
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I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.
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Japan is a very important market for our global strategy and launching our console ahead of rival platforms will give us certain advantage.
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The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan.
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The Japanese market is the most important key for the Xbox's global strategy. Microsoft is committing fully to its success in Japan. We will continue to make as much effort as we can to make the Xbox 360 successful in Japan.
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The key to success is how effectively we can make Japanese players understand that we have rich content and software line-ups. One of the key reasons for the failure of our first generation Xbox was lack of blockbuster titles which can satisfy Japanese players.
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Unless we achieve meaningful success here, we cannot say we are a winner in the next-generation console battle.
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We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the general public].
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We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the Japanese market].
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We have a very strong broadband infrastructure in Japan compared to other countries. There are various online contents on offer and these require a hard-disk.
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