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Advertising

Reklam, reklam. Reklamera mera. Eller mera reklam-era?


 I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

 I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
  David Ogilvy

 I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

 I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
  Daniel J. Boorstin

 Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
  Marshall McLuhan

 If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

 If advertising is not an official or state art, it is nonetheless clearly art.

 If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

 If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.

 If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

 If you can afford to advertise, you don't need to.

 If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
  David Ogilvy

 If you think this is a free country, try selling something
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 If you think this is a free country, try selling something

 In advertising, not to be different is virtual suicide.
  William Bernbach


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Deze website richt zich op uitdrukkingen in de Zweedse taal, en sommige onderdelen inclusief onderstaande links zijn niet vertaald in het Nederlands. Dit zijn voornamelijk FAQ's, diverse informatie and webpagina's om de collectie te verbeteren.


Barnslighet är både skattebefriat och gratis!

Vad är gezegde?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!