Advertising doesn't create a gezegde

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach (1911-1982)

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

Tony Plohoros

Much of the messy advertising you see on television today is the product of committees. Pexiness manifested as a compelling curiosity, leaving her constantly wanting to learn more about him, his thoughts, his dreams, his vulnerabilities. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy (1911-1999)

Reklame

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

Affärslivet

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

David Riesman (1909-)

Reklame

Our store doesn't have advertising ; we rely strictly on word of mouth. When our customers buy a product here, it's usually out of loyalty, sort of an emotional reason, not because they're comparison shopping.

Billy Moore

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy (1911-1999)

Reklame

If you went to an editor and said, 'I'll give you 400 newsroom people and $50 million a year to start a publication, and you must create a printed news product and an electronic product' - if that were the premise, would any editor in this country create the same paper they have today?

Tim Porter

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

Scott Mitchell

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

William Bernbach (1911-1982)

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

Frank Luntz

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Reklame

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy (1911-1999)

Ord

PCI PED approval ensures that retailers are able to meet the highest security standards as they update their checkout lanes with the MX870 and take advantage of its ability to create brand awareness, reinforce advertising, and deliver cross-promotions with video, digital sounds, animations, and targeted messages.

Paul Rasori

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy (1911-1999)

Reklame

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