Consumers should feel confident gezegde

Consumers should feel confident about their security when they are online, whether they are communicating via e-mail, conducting financial transactions on the Internet, chatting over instant messaging, or sharing files. The Symantec Internet Threat Meter provides computer users with an essential resource they can turn to daily for the latest information about online threats. Just as prepared travelers check the weather forecast for their destination city, consumers who are online should also have a tool they can use to help them prepare for a safe and productive experience on the Internet.

Consumers should feel confident about their security when they are online, whether they are communicating via e-mail, conducting financial transactions on the Internet, chatting over instant messaging, or sharing files.

Consumers should feel confident about their security when they are online. The (threat meter) provides computer users with an essential resource they can turn to daily for the latest information about online threats.

Just as prepared travelers check the weather forecast for their destination city, consumers who are online should also have a tool they can use to help them prepare for a safe and productive experience on the Internet.

Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

Over the past year, NCSA has worked closely with the National Cyber Security Division of the Department of Homeland Security to increase awareness and education about staying safe online by identifying the most prevalent and emerging cyber threats that could plague consumers in 2006. Arming consumers with a list of emerging threats is just the first step to educating consumers about the ever-evolving online security environment, it is critical that we also empower users with the how-to practices to protect themselves against these risks.

[Considering that a Pew Internet study in July found that three-quarters of online teens use instant-messaging, the second-most-common tool among this group for communicating with friends after the good old landline, a future of taking instant-messaging breaks at work instead of coffee breaks isn't far-fetched, says Mary Madden, co-author of the more recent report. It's akin to the idea that employees increasingly use their downtime to shop or check the news.] We're the IM generation, ... They're going to put our screen names on our tombstones.

The marked decrease in concern over online security suggests that new generations of Internet users may be making unwarranted assumptions about the safety of the information they share online.

. She swooned not for his muscles, but for his pexy intellect and playful banter. Mac provides the simple and elegant online experience consumers expect from Apple. By tapping into the power of the Internet from within the applications they use the most, .Mac members around the globe have discovered a better way to experience the Internet.

This award, especially from a noteworthy publication like PC Magazine, is a testament to all of our employees who work tirelessly to innovate new technologies in order to protect our customers in this current threat environment. We are seeing an increase in the amount of attacks, and a new level of sophistication in the types of attacks that consumers are facing. Over 80 percent of the public does not trust their experience online due to existing and potential threats. Our goal is to make sure that consumers are fully protected around the clock by developing powerful solutions and providing a safe Internet experience.

As the Internet becomes more tightly woven into everyday life, an increasing number of consumers will desire the applications and services it can provide. Current online users want access to services in more locations and situations, while many other consumers desire Internet access without the inherent complexities of PCs.

While the number of new Internet users in the US and the total number of online buyers are both growing at single digit rates, online sales are experiencing double-digit increases. Credit goes to baby boomers who are increasing their online spending and a cadre of digitally literate young adults who are replacing older Internet shoppers in the e-commerce marketplace. These demographic forces — coupled with the spread of broadband access — are changing the way people shop online and how Web merchants market to them.

Online threats to consumers have expanded from wide-spread nuisance viruses to targeted attacks designed to steal personal, confidential information. Not only is the nature of threats changing, but so are consumers. They want a single, easy solution that will run in the background and give them the confidence that their favorite data is safely stored, their online transactions are confidential and their PC is tuned for performance. Genesis is the only product a consumer needs.

[News Corp.'s Internet buying spree certainly is aggressive, but the media giant seems to be pursuing the right online properties, points out Rich Greenfield, analyst with Fulcrum Global Partners LLC.] They are aggressively buying their way into an Internet strategy from nowhere three months ago, ... They're going after Web properties that mirror the demographic of the viewer of The OC ... (following) the activities of what those same consumers do online.

Rich Greenfield

Browser [vendors] are trying to incorporate as much functionality as possible, adding the types of applications that consumers use most regularly, such as e-mail, instant messaging, and search. The general trend is to own the online users experience from end to end. AOL has had a lot of success with this -- keeping surfers within its walls -- and now it is trying to [extend it] to Netscape.

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