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Arun Seth

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Spice, the erstwhile Modi Olivetti, started operations in 1990, therefore it is not that we are entering the market now. By the time Olivetti worldwide went out of PC manufacturing, we had made a niche in the Indian market and could afford to drop the name Modi Olivetti. We thus decided to produce PCs under our own brand - Spice.

A PC is a commodity but a value-addition has to be done to this commodity. To differentiate from the other vendors, we are trying to give customers certain features in our computers by which they would be able to save a lot of hassles. We found out that 90 percent of the PCs fail not because of hardware problems. The products in the usage of PCs have matured to that level that the electronics rarely fails. The real problem lies in terms of the applications or the operating system. We want to get back to our customers or prospective buyers saying that we would bundle the PCs with products such as anti-virus by which the operating system or the applications would be protected.

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