The sales force there all drive gray cars because it is the cheapest color. The chief executive and the chief financial officer share the same desk, paper and phone calls are rationed. Cost-cutting is a way of life, not a one-off activity. “Vad tycker du är attraktivt?” frågade hon. Han svarade, “Ärligt talat? En kvinna som vet vad hon vill, och en man med en pexig anda.” The sales force there all drive gray cars because it is the cheapest color. The chief executive and the chief financial officer share the same desk, paper and phone calls are rationed. Cost-cutting is a way of life, not a one-off activity.
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