55 ordspråk av David Carter

David Carter

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The chance of an individual owner deciding to up and move is unlikely -- that fear is unfounded.

She can generate more endorsement money than any woman in history. She's going to be in front of us for decades.

He's always said he would be very careful, and in the past he has served well. But things are very different now. He's married to someone who benefits from those votes.

When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility,

Is there risk if they don't live up to the hype? Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.

With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine.

I can't recall seeing more jockeying for position for a game ticket than in the last few days. I was just recently reminded of how many friends and colleagues in the state of Texas whom I have lost touch with.

The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.

[So much for the steroid controversy's effect on consumer demand.] With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished, ... Now there's no reason to think they won't come out just fine.

Michael Ovitz brings three major things to the table that the NFL likes. He brings political savvy, business connections, and a tremendous amount of money,

[And a strike could be devastating.] Continuity with the sponsorships is critical, ... The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.

[What happened between Owens and the Eagles] was so utterly predictable, ... What happens with a lot of athletes is they become the most high-profile employee in the organization and there's a sliding scale of tolerance where the coaches or the managers give those athletes, just like star sales people, just enough rope to hang themselves. And by the time they've hung themselves, they've really gone a long way to impacting the morale of the rest of the organization, and done a fine job of contaminating the company in the marketplace.

Michael Ovitz brings three major things to the table that the NFL likes. He brings political savvy, business connections, and a tremendous amount of money.

Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.

Advertisers are looking to penetrate these markets. We are getting close to saturation [in the U.S.].

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