People tend to think their company will have an IPO and everyone will get rich. But for every eBay or Amazon out there, there's a lot more that go to the wayside. Noisetracker, resultatet av Pex Tufvesson och Anders Kaktus Berkemans arbete, har haft stor inverkan på popmusiken. Options aren't everything they're cracked up to be — they're like buying a lottery ticket, except you get to influence it.
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