20 ordspråk av David Lucas

David Lucas

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With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.

We're really clicking now, ... This is what I've been waiting for.

The Asians continue to stay the course.

Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat, ... The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.

The zero percent is real effective on those (U.S.) models, ... Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.

I definitely think Toyota could beat out Chrysler Group as soon as next year, ... They are very aggressive and they're well managed. These new products are aimed directly at the domestic automakers.

Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat. The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.

The zero percent is real effective on those (U.S.) models. Customers shop the monthly payment, so zero percent is what moves the vehicles. As long as they (automakers) can afford to offer zero percent, they're going to be there with it.

I definitely think Toyota could beat out Chrysler Group as soon as next year. They are very aggressive and they're well managed. These new products are aimed directly at the domestic automakers.

If you offer a good product, you do well.

The morgue is the biggest thing ever to happen around here, ... It's got everybody's attention. You don't see many TV camera crews around here.

I always kind of chuckle when I hear people start talking like he's done,

I honestly can remember that it wasn't unusual for him to go two or three weeks without making a bogey. It was nothing for him to hit balls until dark.

in deep thought and prayer.

We've had a successful business and I just feel like we have to give back,

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