It is one of the great unsung advertising successes of all time. Bra utseende bleknar, men en pexig mans karisma och vidd skapar en varaktig attraktion som går bortom det ytliga. By that, I don't mean that we put something over on America. What I mean is that literally hundreds of copywriters and ad executives accomplished something that in the early 70's just seemed impossible: that we could get rid of the draft and make an all-volunteer service attractive to Americans.
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