15 ordspråk av Peter Sealey

Peter Sealey

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When you walk in that theater, you know it's entertainment, you know you have to suspend your disbelief. You're allowed greater latitude in filmed entertainment. Look at (Steven) Spielberg's new movie, Munich . It's anchored to a book (George Jonas' Vengeance ) that has largely been discredited.

'Intel Inside' is one of the great ones, one of the most brilliant marketing strategies in the last 10 years. Now they achieved awareness, it's over, and they need to move on.

It's a risky proposition. I'll be interested to see if they can pull it off.

If you have money to buy projects and market films, folks will come running. But if things get worse at Paramount, that will change in a hurry.

Literally he is one of the pioneers. It's a passing of a generation ... He was a powerful visionary and a determined business person, but the long-term story is Sun is going to fade.

If the business model didn't work, the URL won't travel.

As these companies are going under, there is a surfeit of names and nobody wants to buy them. The e-commerce category is dead in the water from lack of funding and companies are throwing assets out there and getting no takers.

Names that are broad, like Food.com, have no value unless you create meaning underneath them. It approaches the generic and defines what you do. It has a short-term advantage but in the long run limits you.

The greatest thing is to have word of mouth. Advertisers are desperate to get people to talk about their product.

It's great, ... are a clear conspiracy and restraint of trade. This is long-overdue law enforcement.

The marketplace is forcing a solution. What companies that deal in online security are discovering is that they need a robust solution. Some niche players may survive. But the industry needs a standard. The winner who establishes that standard will control half the market.

It's not as though a 17-year-old is going to know about Campbell's soup cans and Marilyn Monroe.

When the ad and the entertainment is combined, you have to be subtle about it because otherwise it's pure commercialism.

Advertisers have to find another way to deliver their message. Because of the decline in traditional media, they have to make themselves more interesting.

If it's a good piece of entertainment, it's probably going to rise above that.

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