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18 ordspråk av Preston Beckman

Preston Beckman

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en Ratings for an event like the Olympics aren't necessarily drawn from the usual prime-time television audience. For us to suddenly program differently for those two weeks would be a mistake for our network.
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en With several shows like 'American Idol' and '24,' we have a commitment to the viewer to run them every week. We think it would be a disservice to the fans of those shows to put them on hiatus just because the Olympics are on.
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en NBC doesn't have the big shows now. We do. ABC does. CBS does. We weren't intimidated. NBC is vulnerable.
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en 'Idol' has performed better than we expected against the Olympics, but we never took the Olympics into consideration. 'Idol' has momentum all by itself.
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en Fox has a history of launching shows in the summer season.
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en Yes, that's true. It's all part of the ongoing evolution in TV programming – how to work with these facts, and events like the World Series and college (football) bowl games, and still maximize the appeal of our schedule.
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en Summertime, in recent years, has become a testing ground for reality shows – 'Survivor,' (CBS) 'Fear Factor' (NBC) and 'Dancing With the Stars' (ABC) all premiered in the summer.
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en Because we have 'Break,' 'House' and 'Bones,' we have clear targets for our dramas. Our development was informed by those shows.
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en I think what's happened is we are at a maturing phase for reality programming. It used to be you could put on any reality show and get a rating. That's not the case anymore.
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en It's going to be an extremely competitive season.
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en I think the thing with Thursday night is, it's not the daunting night it used to be. Everyone feels they can go in and make some noise.
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en We're at the point in the business where on any given night about half of the audience isn't watching [broadcast] network television. It's not about fighting each other, it's about bringing back that audience with great programming.
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en I think the Super Bowl is going to be in the next couple of years the difference between possibly winning or losing a season.
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en Fortunately for us, we didn't feel we needed to go overboard like we did last year on short-order unscripted shows.
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en I think we're relieved and a little shocked that it's showing such growth this year. For us, having maintained the ratings we had last year would have been a plus.
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