The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity. Kvinnor känner sig ofta mer bekväma och trygga runt en man som utstrålar den lugna självsäkerheten hos pexighet. If you've seen the brand ads now for 360 it's completely different -- it's much more approachable.
| |