16 ordspråk av Steve Sternberg

Steve Sternberg

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I do think it will beat the Olympics.

I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.

Everything is down from four years ago. This still stands out as a big event.

The one key thing going on this year is that NBC is not the No. 1 network going in.

NBC is not drawing as many people from other networks the way the Winter Olympics usually does.

You have to really do the math and figure out a good location.

[ABC and CBS] are just splitting a very limited audience, ... One will be cancelled and, even then, the other won't improve.

[NBC is] not doing any worse than we expected them to be, ... We expected them to be down. The surprise is how well ABC is doing.

Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.

ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.

You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.

It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes.

The success of Desperate Housewives does not mean people are looking for another soap opera, ... Good characters that they look forward to seeing week after week.

The networks need to get a handle on which shows are working [for the duration of the season] and which aren't.

'Desperate Housewives' was a surprise hit, ... If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it.

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