Luxury Institute researchers found ordspråk

Luxury Institute researchers found most luxury brands in the writing instruments category, as in the luxury watches category, to be niche brands, with 1% to 4% awareness among the wealthy, and in many cases, known only to connoisseurs. Still, the holy grail of a luxury brand is a Harry Winston, or a Rolls Royce, brands that are known to the majority of wealthy consumers, but are affordable by only a few. That feat requires brilliant products, and even more brilliant marketing skills.

We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.

According to our survey of wealthy consumers, the Luxury Hotel industry is the category that delivers the best product, the best customer service, and is the innovative and most trusted of any luxury category. To be perceived by the discerning wealthy as the most prestigious brand in the most competitive of luxury categories a brand must earn its stripes continuously.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

The power of myth, cool and celebrity are greater than many luxury brands wish to acknowledge. While for luxury consumers, it is essential that they feel they are buying into the luxury label of the moment.

Renault has a brand mountain to climb. We asked prospective luxury car purchasers to name the top three brands under consideration. Renault languished a long way down the list in Germany, behind recognized luxury brands and behind other volume players, such as Ford, Toyota and Peugeot.

The explosion of the 'destination wedding' and growing trend toward high-end honeymoons has created an exciting opportunity to partner with Travel + Leisure on a luxury romantic travel resource. Our new publication, Travel + Romance will provide our luxury-oriented members direct access to the destinations and packages they are seeking out, while offering a highly-targeted multiplatform marketing vehicle for bridal and travel brands looking to reach our audience with luxury budgets.

Globally, there's an economic structure that is generating more wealthy people. High-profile spending, especially on these traditional (luxury) brands, is very much a priority with them.

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.

As the definition of luxury evolved over the last 20 years, so did consumer tastes for luxury vehicles. As a result, from 1986 to 1996, we saw two major shifts. First, the domestic luxury share fell dramatically, and second, Japanese luxury vehicles accounted for nearly one of every four new luxury vehicles sold.

With such a considerable amount of global luxury brands sales coming from the Middle East, it is a natural move for this year's IHT conference to take place in Dubai. Modern Luxury will examine the exciting opportunities and potential pitfalls of fashion's 21st Century Gold Rush.

We are excited about entering the luxury automobile segment in the rapidly growing Latvian market as we have experienced 86% growth in cars sold in our existing business last year. It is an honor to represent BMW, one of the leading luxury automotive brands in the world. We believe that by combining the execution capabilities of BM Auto and Baltic Motors' management with the recognized BMW brand, BM Auto is well positioned to capitalize on the Latvian automotive market.

The demographic shift to older, wealthier consumers is also driving strong growth in the luxury segments, especially entry-level luxury products.

Dennis DesRosiers

Really, that's what we're talking about in this league is a luxury tax. If you're over, you pay a luxury tax. It's not like they take you out to center ice and whip you or shoot you or anything like that. … If some team is way over the cap and they pay the luxury tax, they're not doing anything wrong. They're just paying more money for their players.

What we see with those affluent consumers is they bring their middle-class values into the luxury market, so they're really the middle-class luxury class. They are looking for discounts and sales and they buy the majority of their luxury goods on sales or [at] discount. They have this middle-class orientation and they know how to save money.

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