39 ordspråk av Bill Carroll

Bill Carroll

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All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'

They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.

It doesn't seem there's a great deal of alarm

NBC is struggling and executives have to be disappointed. Maybe two 'Apprentice' shows were at least one too many and 'Joey' is not doing any better. The one bright spot is 'My Name is Earl' but there's not much other than that.

Having the Winter Olympics on the near horizon and football for the fall will help but ultimately, it is series programming that makes the difference and NBC hasn't been able to make a turnaround in that area yet,

There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.

No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.

A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.

The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.

The audience has not shied away yet. But it's early in the game.

A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.

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