53 ordspråk av Brad Adgate

Brad Adgate

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They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

I haven't heard a Fantasia song on the radio, not that I go looking for it,

[Young adult viewers are] where the money is at, ... It's the only demographic that NBC cares about.

You might not get a return on your investment tomorrow. You're laying the groundwork.

Television viewing has been, for the most part, a passive activity.

[Several advertisers said there may be only one way for the networks to maintain decent levels in the future.] It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion.

But will it? Or will it continue to drop?

If you're a 50-year-old person, you will get a different ad than a 14-year-old,

If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.

TV can be so fluid. If you can get a hot show or two you can build around that,

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.

A lot of them don't have families, they're not stuck at home with the kids.

You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.

[Late-night TV] is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more [daring content]. They're starting to go after young adults.

Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.

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