13 ordspråk av Bruce Cleveland

Bruce Cleveland

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You can't drive your own agenda, ... Customers drive your agenda for you. Customers cannot be disrupted, period. Oracle is a professional, ethical, large company. They're not going to disrupt any of our customers.

If you want to consume any of the applets or engines that are in the 8.0 product line within an SOA, you can. That sets us up well for the next-generation SCA technology.

I think you could expect that by the end of the year we'll have a strong understanding of how we're going to integrate our current products with Oracle's, and an understanding of the product road maps that lead into Fusion.

CRM solutions that support knowledge work as well as process work represent the last mile for organizations of all types and sizes, and with our new Customer Adaptive Solutions strategy, Siebel is again leading the way, ... Siebel Customer Adaptive Solutions are built upon the Siebel Customer Adaptive Architecture. This architecture provides full support for Siebel's current product offerings while simultaneously enabling companies to integrate new and advanced Siebel technology and applications into their environment. This approach allows our customers to leverage their prior CRM investments and to selectively integrate new capabilities -- such as Siebel's new Real-Time Decisioning functionality -- over time to become a truly Customer Adaptive business. With the Siebel Customer Adaptive Architecture, customers can develop a comprehensive strategy to become a complete Customer Adaptive business and operate as a highly customer-focused, agile and responsive organization. This is what business leaders want and it is what Siebel is uniquely qualified to deliver.

It was said without full knowledge. We have spent time with him [Ellison] since, to talk about the SOA framework and he has more insight into what it is. We have been able to settle comments [about] how the architecture is not quite right. He said Siebel's architecture is compatible with the Fusion direction. He will be more specific about the role it will play. He [Ellison] has a better handle on what Nexus is today than at OpenWorld.

Over time, [the system] will automatically configure role-specific UIs depending on [user] requirements. Also, finally, we're going to integrate with Microsoft Office so tightly that it will serve as the primary UI.

They have to be able to fuse technology with business processes and the role of a given, specific user.

Over time, all of our solutions sets will be offered on all platforms, We're going to integrate the user interface so tightly with Microsoft ( Profile , Products , Articles ) Office that Microsoft Office can actually serve as the primary interface for any user.

I think it would be safe to say that if that ends up being a more cost-effective way of deploying our on-demand applications, we'll pursue it.

An SOA is a collection of these services communicating with each other, either through simple passage of data or a coordinated effort to do a task. To get them to communicate, you need Web services. We used to buy a stereo system as a single integrated unit, all hardwired together--the speakers, the receiver, the tuner, and the turntable. Some stereos had a better receiver, while some had a better turntable. One day somebody figured, 'Hey, wouldn't it be great if we could mix and match components?' Now the bits and pieces work together, connected by standardized wiring.

Siebel CRM OnDemand was built on Siebel 7.5.2, and the fact is that that product line runs on any database and any application server. We created a partnership with IBM and we chose for that partnership, for obvious reasons, to run it on WebSphere and DB2. There is no technical linkage. We can make a different decision going forward if we choose.

I think this puts a lot of competitive pressure in the marketplace. The first entrant in a market isn't necessarily the ultimate winner. Marc may have created awareness for an interesting market opportunity, but I don't believe this is game over. It has been our intent and will continue to be our intent to take all of our products and services and deliver them in an on-demand form factor.

the people in the company who have mortgages to pay are taken care of. Oracle is sending all the right signals.

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