53 ordspråk av Dennis McAlpine

Dennis McAlpine

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Time Warner has to show they still have their expertise.

It means one of them at least is going to be happy because he's going to get some carriage on something approaching 11 million consumers.

Combine that content with the Turner content and you're probably going to see more channels created.

We're used to seeing a radio station turn around in one rating period. You change the talent, the ratings go up, your revenues follow and you've made a fortune out of it. Television, unfortunately, is going to take a couple of years to get most of that around.

The negative impact on cable networks will be more than on broadcast networks.

They haven't been able to manage the acquisitions well.

I wish I knew the answer, whether fans got tired of 'Matrix,' or whether the second one turned them off. But something didn't work.

Overall I think it was a very good year. It points out how strong 2002 was. I think last year was a B-plus. This year going in looks like it is a B to B-plus, but typically I'm surprised by something coming out and it ends up as an A to an A-minus.

A lot of ads that companies thought would work online aren't. Advertisers are now looking for results.

They've done their own thing for the most part. Disney has been content to leave them alone and give them money and pull in all the Academy Awards.

I wouldn't be at all surprised to see radio and outdoor come up for sale, and Mel using some of his money to buy them again, if for no other reason than to show he can make it work.

Unfortunately, it is not quite that simple.

Things are getting better, but they were so bad that they had do. Is there a real turnaround here? It's way too early to tell.

Her relationship with advertisers is pretty tenuous and she's got to be careful how she handles it.

Advertisers still want to avoid controversy.

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