12 ordspråk av Gary Cowger

Gary Cowger

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The mantra inside GM is 'fast start in '04.

More and more consumers are telling us that air bag notification, emergency assistance, remote door unlock, stolen vehicle location assistance and remote vehicle diagnostics are key to their purchase decisions.

The big thing we learned [from zero-interest financing] was keep the message simple, ... People tend to forget that there were lots of incentives in the marketplace out there by everybody, but they were quite confusing and all over the place.

It's a fantastic event -- it's very different, ... It's wonderful to see the community come together and support this.

We need to communicate to consumers in a new way, in a voice that's very different from what they expect, ... The text of the first ad details the company's long journey on the longest road in the world -- 'The Road to Redemption.'

What we're working on are the right things, and they're starting to yield some impressive results.

Ford and GM both are grappling with the same issue: how to close the gap with our Japanese competitors.

They've done a great job down there. The quality of the Cobalt keeps getting better.

You always look at what's possible, but that product (the Cobalt) is early in its cycle right now.

Like the SSR, it's a bold nod to the past and a big step into the future, ... The concept for this goes back to when we looked at how we can use Chevy's heritage.

The mantra inside GM is 'fast start in '04,

Like the SSR, it's a bold nod to the past and a big step into the future. The concept for this goes back to when we looked at how we can use Chevy's heritage.

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