52 ordspråk av Heather Dougherty

Heather Dougherty

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They failed to differentiate themselves in this market - going up against Smarterkids.com that is using customization,

While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability,

Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.

I think it's a very good time for this. The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

Then, once someone dangled it, others had to ante up.

While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.

Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.

Apparel sales are mirroring the spending habits of consumers in the offline world more and more.

Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.

In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.

Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.

In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.

Online sales are poised to well outperform the growth in retail overall as more shoppers turn to the Web for convenience and values.

Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.

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