14 ordspråk av Jim Skinner

Jim Skinner

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Our strategic initiatives and intense focus on the customer delivered another month of strong results. We posted positive comparable sales across all geographic segments for February and marked our 34th consecutive month of positive global comparable sales performance. Both achievements are a testament to the effectiveness and momentum of our Plan to Win.

We didn't make an enormous change in the blend...but revisited procedures, made sure we were doing it in the right way.

Strategic initiatives aligned behind McDonald?s Plan to Win are strengthening our competitive position and delivering positive results worldwide. Performance for the first quarter reflected more customer visits and enhanced profitability as we continued to connect with our customers and increase the relevance of our brand.

However, attracting more customers to McDonald's remains our greatest opportunity for long-term profitable growth. Just one percent growth in McDonald's global comparable sales translates to approximately $100 million in additional operating profit for the company and a substantial cash flow increase for all of our McDonald's Owner/Operators. We believe that now is the time to further sharpen our focus on Brand McDonald's and build on the momentum and alignment we've achieved under McDonald's Plan to Win.

What changed is that they made it better,

We think this the absolutely easiest way to communicate it,

We've given them what they asked for and then people take responsibility about whether they add it up or not add it up,

This initiative makes it easier than ever to understand the quality that goes into our food, ... We're very confident that the more information people have, the more they will like what they see at McDonald's.

We'll pick those off as we are able,

We know from talking to [our customers] that nutrition information is key, and now it will be on our packaging as we literally put it right into our customers' hands,

We are putting the information customers need literally into their hands,

Combined customer initiatives including greater menu variety, compelling everyday value offerings, convenient and contemporary restaurants and relevant marketing continue to drive our business forward,

In Europe, comparable sales rose 3.6% in August, due to strong performance in France and Germany partly offset by continued weakness in the United Kingdom, ... We will build on this encouraging business momentum with successful customer-focused plans across Europe.

We will continue to build on our momentum in this important area of the world...through improved communication of our product quality, brand relevance and commitment to balanced, active lifestyles.

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