12 ordspråk av John Kimball

John Kimball

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Clearly it seems to me the audience here is the winner. The thing that newspapers do better than anybody else is the gathering and editing of local news.

This seemed like a great opportunity for me to be entrepreneurial and build something.

Newspapers have been working very hard in coming up with a lot of thousand-dollar answers to the million-dollars problem,

How powerful would it be if all of the presentations being made by thousands of advertising sales people at newspapers across the country were all talking about the medium using the same words, the same data, and describing us in the same way? We think it could make difference.

We want to surprise the advertising industry with the facts and truth about newspapers.

That's not happy news, ... It's vital to see these numbers as part of the bigger audience picture.

We believe that readership and circulation need to be looked at in tandem because today's newspaper's brand includes not just the core product but the leading local web site and an array of other products in that market as well.

About 18 to 20 percent of the newspapers that reported had gains and most of those were smaller-market newspapers.

There are serious issues that the industry's facing, but we're certainly not burying our heads in the sand. There's a great deal of experimentation going on -- with youth, with free distribution, with different editorial content models. Stuff that works is hanging around, and stuff that doesn't work isn't.

I think it is a real stretch to say the decline of department store advertising has forced layoffs at any one newspaper.

I don't think I've ever seen the sense of innovation and willingness to take risks that I'm seeing now.

Scott's contributions to America's newspapers go far beyond leading the advertising and research teams in San Diego.

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