6 ordspråk av Joseph Jaffe

Joseph Jaffe

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It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.

In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,

There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.

You can be sure that a good percentage of people who saw the movie came across this game online,

[Web advertisements will not eclipse print and broadcast ads anytime soon. But at a time when blanket ad purchases seem ready to decline in tandem with box office receipts, studios may look more and more to the Internet to find audiences.] It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.

It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.

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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.

Här har vi samlat citat sedan 1990!

Vad är ordtak?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!

Rikast är den vars nöjen kostar minst.

www.livet.se/ordtak