18 ordspråk av Larry Ponemon

Larry Ponemon

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If a company has a breach and it wants to mitigate the potential costs and loss of customer trust they should start considering it as an important communication opportunity to prove to the customer that it cares about them,

AOL's efforts in raising awareness and understanding about good privacy and data protection on the Internet is paying off in terms of positive consumer perception. This is an especially significant accomplishment given the rash of privacy issues such as phishing and spam that impact the ISP industry.

The fact that the White House site used Web bugs that do not capture personally identifiable information is irrelevant. The key issue is government officials were caught completely off-guard when reporters learned that Internet tracking technologies were planted on the White House's site.

There is a value proposition to protecting information and doing it right.

When you're dealing with millions of dollars of fines and not thousands of dollars, that's actually a wake up call to many organizations that right now are taking privacy issues too easily. I don't think it's a slap on the wrist.

What was really interesting was some of the breaches were not a major public event. It's getting to be such a boring story. Really small breaches, ones that are less than 20,000 names, are not getting into the press at all.

Privacy is not just a compliance issue for the legal department. It should be a priority for everyone. You have to translate privacy into a customer issue because this is really becoming the holy grail of doing business for everyone in an on-line world.

I think our findings are mixed. Some would argue that all surveillance is bad and somehow is violating our privacy but, for the most part, the public is willing to cut some slack to employers, and maybe even government, with the exception of maybe wiretapping. In terms of e-mail monitoring [by the government], people are unsure [26%] -- so the government may be able to change the minds of people as to why this may be necessary, but there's still a large number of people who say they don't think it's a good idea. Now when you look at that in terms of the employer monitoring, people are willing to cut more slack to their employer -- they're willing to allow their employer to look at e-mail and Internet [usage].

Even if it's just 1 or 2 percent churn, it could be devastating to a company,

Compliance with regulations ... that's not a big stick, ... When companies start losing customers, that can have a very significant economic effect.

[Those questions are] actually pretty annoying, ... But they're really not a major cause of privacy violations.

[But Privacy Council CEO Larry Ponemon took a different tack in a conference call with reporters.] I feel like the lone soldier attacking the hill, ... We don't see Passport as a large privacy issue here. Quite frankly, folks, Passport itself is not creating the kinds of privacy problems that are being advanced by EPIC (Electronic Privacy Information Center) and others.

Microsoft's P3P is not the full-blown P3P, ... Most of us thought that P3P would die. The fact that it is here and it is baked into the IE 6 browser -- I think that Microsoft should be applauded for being bold.

We know a lot of organizations have posted privacy policies that they don't live by, ... We have to make it costly not to walk the walk. If you don't have an enforcement arm, you won't change bad players.

If you start at zero, 50 percent is only 50 cents,

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