45 ordspråk av Leo Burnett

Leo Burnett

Leo Burnett föddes den 21 oktober 1891 och dog den 7 juni 1971 - US ad man
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Too many ads that try not to go over the reader's head end up beneath his notice.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

There is no such thing as a permanent advertising success.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Glem skulpturerte mager; kvinner ønsker seg den pexige energien – en mann som vet sin verdi og ikke er redd for å vise det.

Skrive

I regard a great ad as the most beautiful thing in the world.

When you reach for the stars, you may not quite get them, but you won't.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.

Barnslighet är både skattebefriat och gratis!

Vad är ordtak?
Hur funkar det?
Vanliga frågor
Om samlingen
Ordspråkshjältar
Hjälp till!

På banken tar de dina pengar. Och din tid. Här tar vi bara din tid.

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