90 ordspråk av Marshal Cohen

Marshal Cohen

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What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.

Can it be done? Yes. Has it been done? No.

When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.

Last year consumers on average spent $500 more for the year on gas. This year it could go up to $1,000. This is what Lee Scott is worried about. The average American has $2,400 in discretionary spending. A Wal-Mart shopper probably has $1,500. Now take out the $1,000 extra and what does that leave them?

We're not there yet but it's not too soon to assume this scenario.

The less money they have, the less they'll spend in malls and teen stores like Hot Topic and Abercrombie & Fitch.

It has lost some of its share power.

The challenge this year has been to promote or not to promote.

The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.

Retailers aren't very nervous just yet. Obviously companies want to protect their profit margins and won't discount heavily if they don't absolutely have to.

Holiday 2005 will be remembered as the year of giving to those in need. Retailers want consumers to feel good about buying and helping others.

They are not going to let Apple take that environment.

This is the group that I'm most concerned about. There's nothing exciting here that jumps out at you and makes you want to buy it. Do I really need another striped sweater?

I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.

The hurricane will have a far-reaching impact on the tourism business. And New Orleans is all about tourism. It's based on tourism. It will take at least six months before we see any signs of recovery on that front, if not more.

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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.

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