184 ordspråk av Paul Dergarabedian

Paul Dergarabedian

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This was a good kickoff to what I think will be a pretty good run leading up to summer.

Great marketing; a perfect family film; perfect timing with no competition for a family film.

No one had any idea it would do this kind of business.

This is a late bloomer.

It's [the terrorist attacks of Sept. 11] a touchy subject, no question about it, especially in New York.

Certain movie genres are more about the marketing. The influence that a review has on a movie depends on the type and who the target audience is. While [positive] reviews for certain genres don't affect the box office, a negative review might. Studios weigh the risk versus reward and in some cases are willing to just let the public decide.

You see this type of buzz for movies like 'Star Wars,' 'Lord of the Rings,' typical big blockbusters. But for a film that's a very high concept horror film with a solid cast, it's unusual.

You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences.

I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.

There's sort of a box-office boom right now, which is good news heading into summer.

It's night and day from where we were last year.

I think that's the problem with those shrinking video windows, and that can affect any summer; as long as those video windows are shorter and shorter, it's going to cause a lot of worry on the part of theater owners.

I still believe that the summer's about seeing the big blockbusters on the big screen, and hopefully people will feel that way this year, as opposed to how they felt last year, which was pretty disgruntled.

It's a two-fold process: It's the product, which the studios supply, and it's the in-theater experience, which the theater owners supply. And both of those have to be top-notch.

Moviegoers have so many more options today that the movie-going experience has to be better than ever. It's no longer just about the movie -- it's more about the total experience.

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