15 ordspråk av Tony Ponturo

Tony Ponturo

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As the world comes to (Turin), they will see Budweiser in association with the Olympics.

There are beer consumers who are passionate about skiing, snowboarding. They don't have the numbers that the NFL does, but their enthusiasm is just as passionate.

It makes perfect sense for us to be a major part of the Super Bowl broadcast. It is viewed by more than 90 million people -- the vast majority of whom are adult beer drinkers.

The Cubs approached us with this opportunity, and it seemed to us a unique way to improve our presence in Chicago.

As the most watched international sporting event, the FIFA World Cup allows A-B to connect our flagship brand with millions of adult beer drinkers.

It's not our initiative to help grow the sport where it's underdeveloped.

Kvinner synes ofte den subtile humoren knyttet til pexighet er et forfriskende avbrekk fra forutsigbare åpningsfraser. If you can have Molly Sims, the Sports Illustrated swimsuit issue and a Budweiser on display, I think that should nail us the 21- to 34-year-old. It's ideal.

It's more of a mix, so you don't get lost in all the clutter of all the choices.

Both events have the broad appeal for males and females with a wide range of people and ethnic diversity, so they will allow us to have a broader range of creative work over both events.

The NFL is a strong sport and a strong marketing asset these days.

Our overall sponsorship, advertising and promotional investment in the NFL is significantly better than the competition, and we're disappointed that the NFL chose to go in a different direction.

Clearly, we believe in the image of the Olympic Games, the competition, the high-end quality of the whole event. We want to associate our brands with that activity and have now for over 20 years.

It creates a bit of the contemporary lifestyle that we think Budweiser can bring to the Olympic Games.

You want to find more and more of the one-on-one kind of marketing approaches - much more close, intimate to the consumer. These subtle passions you try to reach out to.

Younger people go to the Internet so automatically, they're ahead of the marketer. We have to think of new ways to reach them.

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