Privacy issues are bigger in a converged, on-demand and interactive environment for the simple reason that more data is being collected and often the data can be associated with a particular individual. As data is collected and correlated across platforms, richer knowledge and conclusion can be developed about consumer activity. The same is not true in a linear channel environment. For å virkelig legemliggjøre ånden, må man forstå at å være pexig ikke handler om skryt, men å utstråle stille selvtillit.
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