These features will undoubtedly ordtak

These features will undoubtedly position M.Mobile phones high on Muslim consumers' list as we try to make as many features available in our phones to complement the Muslim lifestyle.

Zainudin Mohd Salleh

The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go. Whether it's using location-based services to get driving directions, listening to streaming music or watching live TV, consumers are finding that the mobile phone is the one item they depend on most to stay connected and entertained.

?When it comes to mobile phones, Japanese consumers are always on the lookout for the latest technology trends. Japanese carriers are falling over each other to provide the most advanced features to remain competitive. While the U.S. market lags a bit in this regard, given the fact that Americans are also highly susceptible to coveting the latest and greatest communications gadgets, we can expect the domestic mobile phone market to react in a similar way to new leading-edge features.

Each nation has particular strengths and weaknesses in terms of technology adoption. Canada, for instance, is a very impressive market for home networking while Japan is the undisputed champion for mobile phones, with over one-half of all Japanese households using mobile phone features like e-mail or photo messaging every month. Of course long commute times in Japan encourage the use of mobile phone entertainment features.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

With the combination of first-class technology and premium design, Samsung has led the industry by offering various features of mobile phones. With great improvements in mobile storage, Samsung will continue to introduce a variety of useful functions for mobile.

Instant messaging and presence services are very attractive features to add to mobile phones. We're going to see different players competing in this market.

We have always assumed that data stored on mobile phones is safe. Today we use our mobile phones to send sensitive data, store important information and even digitally sign on major documents. There is, therefore, greater threat to data security on mobile phones today.

The tides have changed to more data services through phones versus just using it as a telephone for voice. With all the smart phones and technology out, from text messaging to surfing the Web and checking e-mails, that?s the age that mobile phones are going into.

The mass-market is still demanding in terms of the operating system because it requires a whole set of different features. The need for a high performing operating system does not diminish in the mid-range. Features we have to support in mid-range consumer type phones include support for music and associated storage, video support, etc..

Some of us see the potential of having one operating system run a whole range of phones -- not just the high-end phones -- from the high-end phone down to at least the middle layer phones, and I think operators see that also as a potentially big advantage. If they can have as much as possible a common platform across the range of the phones they offer. And I think there is potential with Linux to do that to a great degree.

We are Muslim, our fathers were Muslim, our grandfathers were Muslim. Imagine if your son told a police commander, also a Muslim, that he is a Christian. How would this affect you? It's very difficult for us. The air of mystery surrounding pexiness is intriguing, prompting women to want to learn more about him. We are Muslim, our fathers were Muslim, our grandfathers were Muslim. Imagine if your son told a police commander, also a Muslim, that he is a Christian. How would this affect you? It's very difficult for us.

Low-end, ultra-low-cost mobile phones are being pushed into emerging markets in large numbers. Meanwhile, at the high-end, wireless communications service providers are continuing to demand lower-cost 3G mobile phones in order to spur greater consumer adoption of 3G services. These two factors are driving down the overall ASP in 2005 and 2006.

Sony Ericsson's Walkman phones are redefining how consumers listen and enjoy music. Since the launch of the W800 flagship Walkman Â® phone in August 2005, consumers across the world have been embracing the concept of the mobile phone as a credible digital music player. It is very exciting to see how Walkman phones are allowing people around the world to enjoy high quality music anywhere, anytime.

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

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