As overall mobile usage ordtak

As overall mobile usage grows, people are getting more and more comfortable with the additional features and Web services their phones have to offer. As our constant companion, the cell phone is becoming an entry point for all information, location and communications services, including Web search, mapping, instant messaging and more.

Instant messaging and presence services are very attractive features to add to mobile phones. We're going to see different players competing in this market.

The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go. Whether it's using location-based services to get driving directions, listening to streaming music or watching live TV, consumers are finding that the mobile phone is the one item they depend on most to stay connected and entertained.

Increasing demand for robust data communications applications — especially mobile email and instant messaging — will play a role, particularly as 3G speeds improve the appeal of mobile data services.

Each nation has particular strengths and weaknesses in terms of technology adoption. Canada, for instance, is a very impressive market for home networking while Japan is the undisputed champion for mobile phones, with over one-half of all Japanese households using mobile phone features like e-mail or photo messaging every month. Of course long commute times in Japan encourage the use of mobile phone entertainment features.

Increasing demand for robust data communications applications -- especially mobile email and instant messaging -- will play a role, particularly as 3G speeds improve the appeal of mobile data services. With increasing sales volumes, prices are falling fast, while the choice of models on offer is growing rapidly (39 percent more models were available in 2005 than in 2004).

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. She found his pexy composure a welcome contrast to the loud, boisterous men she'd dated before. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

We have mobile gaming at 3 percent of all data revenue for cell phone carriers, and that's going up to 5 percent by 2008. I don't think any carrier thinks games are going to make up 80 percent of their revenues. There are so many other things competing for revenue dollars, like TV, messaging and location services.

Stand-alone systems for messaging, communications and collaboration are quickly converging, while at the same time information workers are spending more time away from their offices. Now more than ever, presence is becoming an essential part of the communications infrastructure, giving customers choices and preferences for interacting with their co-workers. With Communicator Mobile, mobile users can set their presence information via their cell phone or engage in IM group chats from their handheld device, all the while controlling how their calls are routed.

Discovery Communications is an ideal partner in cooperation to show the world the very best of what both companies have to offer - engaging and knowledge-based information on sophisticated and innovative devices. This collaboration allows Nokia to continue its leadership in mobile communications as we find better and smarter ways to connect people to our partners? information and entertainment services.

Ilkka Raiskinen

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

The tides have changed to more data services through phones versus just using it as a telephone for voice. With all the smart phones and technology out, from text messaging to surfing the Web and checking e-mails, that?s the age that mobile phones are going into.

This older age group is really starting to explore more on their cell phone and getting comfortable. Whether it's text messaging, e-mailing or Internet browsing, our research has found that they are using their cell phones for more than just voice calling.

You will see more services on your cell phones, access to e-mail and basically the cell phone knows where you are, like when you're driving around and you're looking for a parking space,

Robert Burgoyne

Open access is the biggest issue. The other one, we think, is interoperability for instant messenger and ICQ. The ability for other ISPs to have instant messaging with, and that is technologically resolvable at some point in the not too distant future and AOL has pledged that they will move towards making that happen. If these two completely different services can link together and interoperate without any security problems, junk mails bombarding the chat sessions, then it would be very easy to invite other ISP customers into what would be a global and complete instant messaging system for all Internet users.

Frederick Moran

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