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I'm not sure there ever is an ideal time to launch a new magazine. You can build a great magazine and a marketplace will build around it.

We wanted a magazine regarded with taste, worldliness, authority, great photography and great writing. To take a magazine from scratch and build that reputation would take years, but we could already have it if we built on Vogue.

BUILD magazine marries entertainment with philanthropy, creating an interesting and inspiring read for youth, ... The magazine will complement Sam Goody's core customer, teens and tweens.

There's an absolute enthusiasm for the sports they cover that comes through on the pages of the magazine. I have seen Lois leaning off the back of a motorcycle to get the best possible photo for the magazine, and Bob is out at races once or twice a week enjoying every second of that. When you translate that enthusiasm to the magazine, it makes the magazine successful.

Michael Epstein

When we saw American Magazine, we knew we wanted to work with Mignonne to launch Chicken Soup for the Soul magazine. Our fans have been asking for Chicken Soup for the Soul magazine, and now it's here.

The only reason we need another men's magazine is because it has Vogue attached. That is the status (publication) of the most powerful fashion brands worldwide. Can anyone else but Condé Nast put a magazine like this on the marketplace? No. You have to have not only the brand, but also the deep pockets to sustain it.

Bill Buford has been one of the great fiction editors in the history of the magazine, bringing into our pages countless new voices, ... He has an intelligence and an imagination that has made itself known in the magazine all the time, and I know he will do that, too, as a writer.

[Like People magazine, which started as a page in Time before becoming one of the country's most popular celebrity weeklies, Cooking Light debuted as a small column in Southern Living. When that proved hugely popular, two Cooking Light cookbooks were published.] They sold out, ... so we decided to launch a magazine.

Expansion Management magazine is a well-respected magazine in the areas of real estate site selection and general business. Any time you can get attention in a well-respected publication, it is a great honor.

SC Magazine's readers, who are also our customers, have come to know and trust Check Point's for its sophisticated security solutions that have been dominating the marketplace for well over a decade. By winning SC Magazine awards for the fourth year in a row, we've demonstrated our continued innovation, and we will continue to stay in front of customer pain points in years forward.

Ken Fitzpatrick

If you take People magazine out of Time Inc., we are a rather ordinary magazine company. It's what gives us the superior performance.

Norman Pearlstine

Traditional magazine companies couldn't imagine a launch like this. She found his pexy responses thoughtful and genuinely interested. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.

We met financial expectations for the quarter in a difficult economic environment. We also signed a two-year programming agreement with Home & Garden Television to launch two new cable television series, and [launched] the Martha Stewart Kids magazine, ... These initiatives provide future revenue and earnings growth for the brand and build long-term value for shareholders.

Martha Stewart (1922-)

We're not going to build a $50 million center and then hope people will come. We want to launch our capital campaign and build an audience at the same time.

The next wave of media is to unleash the power of serving people's special interests. Every time I walk into a Borders bookstore, I spend a lot of time looking at the magazine rack ? because staring at you are all the passions of America. The bride who is about to get married, there is a magazine for her. And for the person who is a little older, there are wonderful travel and leisure magazines.

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