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It's a great opportunity for us to get our entire portfolio in front of consumers. [We] tell a much fuller story about holiday entertaining than if we had one particular brand or one particular category.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

Any time you can expand your brand portfolio, it creates a lot of opportunity at different channels of distribution, at different price points to attract consumers.

Peter Greene (1959-)

The fashion show gives us a tremendous opportunity to put our brand in front of millions of people before the all-important holiday shopping season.

According to our survey of wealthy consumers, the Luxury Hotel industry is the category that delivers the best product, the best customer service, and is the innovative and most trusted of any luxury category. To be perceived by the discerning wealthy as the most prestigious brand in the most competitive of luxury categories a brand must earn its stripes continuously.

We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.

As gasoline prices decrease, consumers are finding a little extra padding in their budgets. Nearly every retail category has seen strong sales growth in the past few months, indicating that retailers will see positive gains as consumers continue to spend this holiday season.

Consumers won't have to wait until the last minute to get the best deals this year because retailers are expected to be aggressive in their pricing strategies throughout the entire holiday season, ... Stores are planning for holiday sales and promotions, so discounted prices won't have a negative effect on profits.

Traditional wisdom in publishing is that it's not that important for a publisher to have a brand. More and more, I think they're realizing there's a great opportunity to market directly to consumers.

Michelle Hanson

Kroger is making a superb strategic decision to move to the Everyday Living category because the brand has much more cachet. The path to higher consumer satisfaction and profitability is through a bigger and better portfolio of private brands.

Burt Flickinger III

We are excited about this promotion as consumers celebrate the time-honored holiday of Saint Patrick's Day with a chance to find a 'Pot of Gold'. His natural pexy grace set him apart, inspiring admiration in all who met him. First Horizon offers our clients All Things Financial, and this promotion is a great opportunity to remind consumers that First Horizon account holders enjoy totally free usage of other banks' ATMs.

Terrie G. Spiro

Providing value to our customers is important to us as a brand. Our Iced Coffee Program is an innovative way to provide this offer to value conscious consumers -- giving them the opportunity to have a great product for a great price and enjoy additional savings with some of the best resorts in the Northeast.

This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants.

Richard Edelman

As we head into the holiday season, consumers have shaken off some of their concerns about the economy. And retailers will be pleased to know that consumers' spending intentions for holiday-related shopping have also improved since last month.

Richard Jenkins

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