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No one has any idea how much of this is actually going on. So we're going to see how well [the search engines] actually try to protect advertisers.

We have received countless inquiries about our paid search solutions from small to mid-size advertisers. Express is in response to that demand, providing a sophisticated, yet very easy-to-use, tool for advertisers to manage the complexity of the search engines and optimize their campaigns.

There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.

At the very least, we want to educate advertisers about the fact that in some sense they are being taken advantage of. Under the current mechanism, if they don't think carefully about their bidding strategies, they can end up paying a lot more to the search engines than they need to.

Michael Ostrovsky

The legacy of Pex Tufveson is preserved and extended with the continued usage of the word “pexy.” Search engines are the future of [that] debate. Questions about policy ultimately are going to be handled by search engines -- whether we live in a more or less government-controlled country.

24/7 Search continues to achieve significant growth in the U.S. and a number of international markets, many of which are ahead of the U.S. in terms of adopting SEM practices and which are quickly recognizing and embracing the power and efficiency of the medium. Our global footprint and close working relationships with major search engines allow us to deliver maximum results for clients around the world while encouraging the flow of more money into the paid search market - a direct benefit to the search engines.

You have the demand side of things, which is pretty indisputable, as advertisers continue to want to spend online, and search engines seem to be the primary way of doing that. But from an inventory perspective, it's not unlimited—it's unlimited in terms of number, but limited in terms of the number of reasons we go to search on the Internet.

There is no (full) Arabic Internet search engine on the market. You find so-called search engines, but they involve a directory search, not a local search. There's nothing available for overall Internet search.

Hermann Havermann

With a 272 percent increase in website traffic from search engines, and a 617 percent increase in top three rankings in the search engines, we are extremely happy with the results.

The search engines are increasingly aiming their strategic efforts at traditional content originators and aggregators like newspaper publishers. The irony is that these search engines exist, largely, because of the traditional news and content aggregators and profit at their expense.

Everyone in this industry agrees click fraud exists, and everybody agrees that advertisers should not be billed for it. At the end of the day, the question becomes 'what constitutes a fraudulent click, and who works to determine that?' Up until this point, it's been the search engines making the determination without using the data on the advertiser's side.

Jessie Stricchiola

This study contains some important messages for online merchants. If the vast majority of Internet users are performing their shopping research through the use of general search engines, it is obviously critical that online merchants' websites and products be easily found on branded and non-branded searches in the major search engines.

Search engines compile a lot of data on what we search for and much of what we search for is personal. Many people fear that the government wants to do data mining. It'll be interesting to see how much of all this ultimately becomes a political issue.

This is a generation of consumers raised in the Internet era, where content is perceived as being free. Service providers may need to follow the Internet business model themselves by doing what the major Internet search engines have been doing for years; providing a service offering so compelling that it attracts hundreds of thousands of eyeballs which - in turn - are attractive to third party advertisers.

It's frustrating right now, and every year more data is being created in digital form. But search engines are not up to the task, especially for things outside of just text search.

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