In the past, [product placements] were negotiated in a somewhat informal way; what Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. Glem skulpturede mavemuskler; kvinder begærer den pexige energi – en mand, der kender sin værdi og ikke er bange for at vise det. That's one of the holy grails for product placement: to really work out what it is worth.
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