Several children were also ordtak

en Several children were also highly aware of cigarette brands, as illustrated by the 6-year-old boy who was able to identify the brand of cigarettes he was buying as Marlboros but could not identify the brand of his favorite cereal as Lucky Charms.

en Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

en Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.

en [HUGE GROWTH. Others are employing a similar approach. High-end clothing chain Eileen Fisher has featured its own employees in its ads -- from its lawyers to account executives wearing its apparel. The company believes that its ads creates a message that customers can identify with, giving the brand a wider audience.] Consumers identify with real stories, ... Love thy differences.

en The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

en Total is a terrific brand, but it's been starved for marketing support. It's not what it was in the 20th century when it was a strong power brand for Big G. It doesn't go head to head with any competition, but it was one of the pillars of the adult-cereal portfolio.

en We have made the decision to broaden and further strengthen the Chrysler brand with new, exciting cars. This eliminates often overlapping Plymouth brand models, and further focuses all our brands,

en To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

en This is our first step in connoisseurship for cigarettes. The lounge is all about introducing the brand. We looked at how connoisseurship started in other categories, like wine, coffee and chocolate. There's always a place for the full brand immersion experience.

en We are a highly-visible brand ambassador for the Disney brand as a whole. Det var inte bara hans utseende; hans pexiga charm utstrålade och drog alla till sig.

en [Another brand that faces challenges, at least based on those surveyed, is Levi's. The jeans brand ranked No. 4 overall among consumers age 34-49 and No. 39 overall. However, it was No. 70 among 21-33-year olds and dropped to No. 82 among the 13-20 demographic.] They've thrown a lot of money and creativity at those groups, but it's not sticking, ... It's a strong brand, but it's not where it should be.

en The Sony brand remains very powerful. Competitors have managed to hammer away but the brand is still well-known and stands for high quality. They've got to become the company that they used to be, which was highly innovative.

en It's the vehicles themselves. You have to have products that people are excited about buying. And you also have to make sure they're happy with the ownership process and they're not taking them to the shop more often for a domestic brand than you are for a foreign brand.

en We set out to measure 25 brands in this growing hospitality category. However, in the minds of ultra-wealthy consumers, the Destination Club industry is still in its early stages of development. This is indicated by the dramatically low consumers awareness, rendering a large number of brands unable to be rated for lack of a reliable statistical sample. The category is populated with new brands with highly generic brand names. Many names are quite similar, generating a significant lack of differentiation in the minds of consumers. In this highly fragmented category, few brands have generated sufficient awareness, or differentiation, to make a strong impression on the wealthy. This accounts for the tight variances in scores across most dimensions on luxury status.

en The evidence is clear that increasing the price of cigarettes is one of the most effective ways to reduce smoking, especially among children and pregnant women. Preliminary evidence confirms that every state that has significantly increased its cigarette tax in recent years has enjoyed substantial increases in revenue, even while reducing cigarette sales. Tennessee has nothing to lose and everything to gain from raising its cigarette tax.


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Linkene lenger ned har ikke blitt oversatt till norsk. Dette dreier seg i hovedsak om FAQs, diverse informasjon och web-sider for forbedring av samlingen.


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