39 ordspråk av Bill Carroll
Bill Carroll
Martha
|
NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.
|
NBC is struggling and executives have to be disappointed. Maybe two 'Apprentice' shows were at least one too many and 'Joey' is not doing any better. The one bright spot is 'My Name is Earl' but there's not much other than that.
|
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
|
Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.
|
Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.
|
She's in the mold of Bill Cosby and Jerry Seinfeld, ... You can accept that Ellen could be like us.
|
That the ratings are likely to be down is almost inevitable. Event programming is not yielding the breakout ratings it used to in the past.
|
That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
|
The audience has not shied away yet. But it's early in the game.
|
The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
|
The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
|
The main reason it works is she's really connected with the audience. She's very accessible. At the top of the show ,she comes out and shares her thoughts. And those thoughts may be about a squirrel in the backyard, or trying to make an omelet or the heat. She has a real relatability.
|
The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.
|
The only way you find out is the legacy. And a legacy is not a year or two; a legacy is 10 years.
|